It's All About Tea — japanese tea

With all the delicious tea varieties Japan has to offer, and with the traditional techniques only known to tea farmers within Japan, it is our job to keep tea production stable so we can keep enjoying this wonderful product with its many benefits... (Read more)

Most people who are into tea and especially those who are into Japanese culture (or at least those who have been to a Japanese restaurant) will most likely know of the most popular types of green teas consumed in Japan: sencha, genmaicha, gyokuro, and matcha.

These are but only the most commonly consumed teas which you might find in most places you visit, both in Japan and abroad. Whether you are planning a trip to Japan or just wish to learn more about the teas produced in Japan, there are indeed many more tea types to discover! (Read more) 

Are you thinking of getting into the world of tea but don't know where to start!?

Don’t worry, that’s why we’re here!

Let’s say you have a tea you want to try. The next step: brewing!

Brewing is much easier than you think. If you’re new to tea, the important thing is not to overthink it.

We've made some short, straight-to-the-point videos on how to brew teas both Western style and Chinese style. (Read more)

We see these questions pop up a lot: What is the difference between sencha and matcha? And, if matcha is powdered green tea can I just grind up some sencha at home? We will try to clarify some of these concepts! (Read more)

Today a chasen (bamboo whisk) is undoubtedly one of the most indispensable parts of Chanoyu (Japanese tea ceremony). You might walk into a modern coffee shop or tea cafe and see the baristas preparing your matcha by shaking or blending the matcha powder with hot water (and possibly milk), but to many matcha lovers out there this is simply despicable. If you are present at a Japanese tea ceremony, you will not expect for your matcha to be whisked with anything but a chasen. (Read more)