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"Nattsu" Ceremonial Grade Matcha (Japan)

Taste: umami, sweet, nutty
Aroma: nutty
Mouthfeel: creamy, smooth, thick

Ceremonial Grade Matcha (Japan)

Taste: umami, sweet, rich vegetal
Aroma: vegetal
Mouthfeel: creamy, smooth, thick

Standard Matcha (Japan)

Taste: umami, vegetal
Aroma: vegetal
Mouthfeel: thick, smooth, brisk

$12.00 Sold Out
Tencha Green Tea (Japan)

Taste: umami, sweet, nutty
Aroma: vegetal & nutty
Mouthfeel: thick & brothy

Limited Time Availability. Pre-order only!

$48.00 Sold Out

About Matcha [+]

Matcha Green Tea Powder

Matcha is a traditional Japanese green tea powder. Farmers produce this tea using a stone mill to grind the shade-grown green tea leaves into fine tea powder. Matcha is the quintessential part of the Zen-inspired, highly artistic Japanese tea ceremony. The cornerstone of the Japanese tea culture. 

The Best Energizing Tea — Matcha!

You probably already know at least one person who gave up coffee in favor of matcha. It is perhaps one of the best substitutes for coffee. Out of all Japanese teas, matcha has the highest caffeine content primarily because it's a powder, so we consume the entire tea leaf when we drink it. Another factor that raises caffeine levels in matcha tea is the tea farming technique called "shading". Three to four weeks before harvest, the tea bushes get covered to block the direct sunlight. Shading makes the leaves stack up on caffeine, antioxidants, and other elements. The caffeine content of matcha is close to half of a cup of coffee. However, thanks to the L-theanine present in tea, the effect of Japanese teas is much smoother than from coffee. We become focused, creative, and well-energized without getting caffeine crashes or jitters. Indeed, Japanese green tea powder is an excellent energizing tea!

Traditional Japanese tea set

Like the Chinese tea ceremony, Gong Fu Cha, the utensils that tea masters use for chanoyu (the Japanese tea ceremony), are an integral part of the ceremony itself.

Having these items alone, we can easily make Japanese matcha green tea for ourselves at home or anywhere we go.


  • Chawan — a chawan is a Japanese tea bowl that we use to make and drink matcha from. Compared to the traditional Gong Fu teacups, a chawan is quite large and wide. This way, we can ensure there is enough space to whisk the tea powder properly. 
  • Chashaku — a narrow, long bamboo scoop used to transfer the tea powder into the chawan. Although craftsmen most often make them from bamboo, some also make chashaku from wood and ivory, like in the Chinese tea ceremony traditions. It is not uncommon for tea masters to make their own chashaku.
  • Chasen — a bamboo whisk that we use for whisking the tea powder. Craftsmen always carve it from a single piece of bamboo, and it commonly has 80, 100, or 120 tines. Tea masters use different styles of chasen depending on the matcha that they will prepare and the occasion of the tea ceremony.
  • Kusenaoshi — a ceramic holder to hold the wet chasen after use. 

How To Make Matcha Tea

To make matcha in the traditional fashion, you will need a few essential tea tools — a chawan, chasen, chashaku, tea sift, and of course, matcha powder. 

Next, follow these steps to make a perfect frothy matcha green tea:


  1. Boil some water and pour it inside the Japanese tea bowl to 'wake it up'.
  2. Soften the tines of the bamboo tea whisk by soaking it in some warm water. This brief soak will increase flexibility for a perfectly whisked tea. 
  3. Dry the chawan, sift the green tea powder through a furui (fine-mesh strainer) into the tea bowl (making sure not to push the tea through). We recommend using 3 chashaku scoops (1 scoop = 1 gram of matcha) for 100ml of water. 
  4. Grab your chasen, pour in hot water of about 175ºF / 80ºC, and begin to whisk. The whisking should go in the following order: horizontal whisking, vertical whisking, zig-zag whisking. The motions should be swift yet delicate, making sure to keep the chasen tips just under the surface of the tea and away from the bottom of the bowl. The whole process will take between 10 to 20 seconds when the froth begins to form at the top of the tea.  
  5. Remove the whisk, clean it, and dry it immediately. Ideally, one should use a kusenaoshi (tea whisk holder) where the chasen can sit upright and air dry completely. 
  6. Finally, pick up the chawan with both hands. Admire the shape, glaze, and feel of the bowl. Enjoy the tea mindfully. 

Culinary vs Ceremonial Grade Matcha

The most significant difference between these two types of Japanese green tea powder is that tea farmers make ceremonial grade matcha from exceptionally high-quality leaves that they process manually. In addition, tea farmers make ceremonial grade matcha exclusively from the youngest tea leaves. 

It is important to note that culinary or regular matcha is not inferior or low-quality. If purchased from a trusted vendor, this green tea powder will be nearly as good as the ceremonial grade one. It should have a vibrant green color and a refreshing, slightly sweet taste with balanced umami.

Most tea enthusiasts will use standard (non-ceremonial) matcha for everything from cooking to matcha lattes and straight matcha tea. On the other hand, they reserve the ceremonial grade one for a more mindful tea ritual. 

Japanese Tea Ceremony — Chanoyu

The traditional Japanese tea ceremony goes by various names, like Chanoyu, Chakai, or simply Matcha Tea Ceremony or Matcha Ceremony. 

Sen no Rikyu invented the Japanese tea ceremony that we know today in the late 16th century. We call this tea ceremony wabicha. Combining the concepts of wabi-sabi and cha (tea), this ceremony emphasizes simplicity. Before the 16th century, the matcha ceremonies that people practiced were incredibly lavish and full of expensive decorative tea bowls and the like. 

What Is Koicha?

Whether you know it or not, you are most likely already familiar with usucha. Usucha means thin tea, and we use it to refer to the usual matcha tea. This is the one that you've probably already tried before, whether in a cafe, at home, or at a traditional Japanese tea ceremony. 

On the other hand, tea masters prepare koicha exclusively at traditional Japanese tea ceremonies. Koicha is thick tea. More precisely, very thick tea! Only 50 ml of water is used to prepare koicha. The resulting consistency is that of a very thick syrup. 

To prepare koicha, tea masters must exclusively use top-grade ceremonial matcha. Then, they serve the thick tea alongside wagashi, the traditional sweet-and-salty Japanese sweets to balance the very intense taste of koicha. 

Does Matcha Go Bad? — Japanese Green Tea Powder

All teas eventually got stale. The thing is — Japanese green teas go stale the fastest of them all. Japanese green tea powder is no exception. You can drink it within a year without sacrificing taste or aroma. After that, the tea won't be spoiled. However, it will start losing its fresh taste and the tea health benefits. 

We recommend storing Japanese green tea powder in a container that is:

  • airtight
  • odor-free
  • not clear or made out of see-through glass  
  • perfect for the amount of tea (to avoid any extra space and air) 
  • clean

High temperature, humidity, and sunlight may make the tea powder lose its freshness. That's why we suggest keeping your unopened matcha powder in the fridge. When unopened and kept in the refrigerator, it will stay fresh for about a year. After opening, place it in a cool, dark place outside of the fridge.

When taking a new batch of tea out of the fridge, it is best to allow it to get back to average room temperature before opening to avoid condensation. 

The top three rules for keeping your Japanese green tea powder fresh, vibrant, and full of umami are:

  1. Refrigerate unopened matcha until ready to consume (up to 1 year)
  2. Keep it away from heat, odors, light, and moisture; in an airtight container
  3. Enjoy within three months after opening

Why Is Matcha Expensive? 

The main reason matcha is expensive is that producing a quality stonemill matcha powder is an immensely tedious and laborious process requiring particular skill and knowledge. 

Other things come into play: farmers need to shade the tea leaves, carefully examine them during processing, manually destem them. Furthermore, the popularity of matcha and the high demand for it also play a role. 

An essential thing to note when comparing the price of matcha to other tea types is that while the cost of matcha is more expensive per gram, we also use much less of it per cup.