It's All About Tea

We see this topic pop up a lot. So what really is the difference between culinary and ceremonial grade matcha!?

The most significant difference is that ceremonial-grade matcha is made from exceptionally high-quality leaves and, as the name suggests, is used almost exclusively for traditional Japanese tea ceremonies or for making of koicha. 

Unfortunately, the common misconception is that culinary-grade matcha is of poor quality and thus is reserved for cooking, where the high quality doesn’t matter as much. The truth is that good culinary-grade matcha is perfect for making a delicious cup of frothy, whisked matcha, for making matcha lattes, and for cooking. (Read more)

Jasmine tea is favored for its health benefits. The health benefits of jasmine tea come largely from the benefits of the tea leaf itself. However those who have smelled jasmine before know of this flower’s unique ability to put us in an elevated mood and relax our nerves. (Read more)

With all the delicious tea varieties Japan has to offer, and with the traditional techniques only known to tea farmers within Japan, it is our job to keep tea production stable so we can keep enjoying this wonderful product with its many benefits... (Read more)

Most people who are into tea and especially those who are into Japanese culture (or at least those who have been to a Japanese restaurant) will most likely know of the most popular types of green teas consumed in Japan: sencha, genmaicha, gyokuro, and matcha.

These are but only the most commonly consumed teas which you might find in most places you visit, both in Japan and abroad. Whether you are planning a trip to Japan or just wish to learn more about the teas produced in Japan, there are indeed many more tea types to discover! (Read more) 

Tea tastings are pretty similar to wine tastings. They are also fun to do and helpful if you are trying many new teas and want to memorize the flavor profiles or compare them to other teas.

Whether you are keeping track of your tea tastings or just doing them for fun, we put together a guide on how to conduct a tasting. With every consciously done tea tasting, you will see your palette grow and recognize new and subtle notes. (Read more)