Pu-erh is a unique tea type. For many, it’s either you like it or you don’t, and there is no in-between. It is a robust tea that has often undergone years of fermentation and has a flavor that is unusual for many.
For some, pu-erh is just not for them, no matter how many top-shelf cakes they have tried. If trying pu-erh for the first time, we always recommend trying a quality sample. Otherwise, you may end up with a ruined pu-erh that will make you never want to experiment with the stuff again.

So, How Do We Determine What Would Be Considered A Good Cake?
- Smell
A common question we see: Should my pu-erh smell like fish? Should I give it an extra rinse or let it air out?
The answer is no. Your pu-erh should not be smelling like fish.
A fishy smell is the first sign of bad storage conditions. For example, it could have been an overly humid factory or one with drastic temperature fluctuations. All this could contribute to a rancid pu-erh.
The tea also shouldn’t have a strong, moldy smell.
Instead, your pu-erh should be smelling:
Sweet, like dried fruits or honey. Earthy, like a forest. Woody and slightly earthy.
A good rule of thumb is that if the smell seems too bad for you to like, it’s probably not the best idea to drink it.
Appearance
You can tell a lot from the appearance!
Make sure that the tea leaves do not have any mold on them. Even though pu-erh is a fermented product, mold is a clear sign of fermentation gone wrong.
When breaking your pu-erh cake with the help of a pu-erh needle, make sure to pay attention to whether there is any debris in between the tea leaves.
We have heard horror stories of people getting hair, bugs, and even cigarette butts in their pu-erh cakes when purchasing from untrustworthy tea companies.
After you have checked both these points and your pu-erh seems ok to drink, you can start trying the brew itself to see how you like it.

How Does A Good Pu-erh Taste?
A good pu-erh has a sweet, slightly fruity taste. A thick body, and a lingering sweet finish. Pu-erh should not taste stale or like dirt.
Generally, a good pu-erh can be brewed Gong Fu style over a dozen times! The taste will definitely transform from start to finish. You can also be met with notes of wood, earth, tobacco, chocolate, flowers, and everything in between!
With pu-erh in particular, there are many “fakes” going around. If the price is too cheap to be true, most likely the cake isn’t that good. Producing a good-quality pu-erh cake is a laborious process that warrants a fair price. Be cautious of anything that seems too good to be true. And always try to buy from trusted, reputable sources!
Are you still new to pu-erh and intimidated by all the varieties? We always recommend starting with samples to see which flavors you are into before investing in a whole cake.